Your Data Is Missing, Your Clients Are Calling, and You Have No Plan

Let’s stop pretending that data is abstract. It’s not just “in the cloud” or “on the server.” It’s the backbone of your business. It’s how you invoice. How you track work. How you prove delivery. How you comply with contracts, regulations, and insurance policies. If you don’t know exactly where that data lives, how critical it is, or how fast it needs to come back online, you’re not doing incident response—you’re gambling.